Three Things You Need to Do Before Launching a New Product

Three Things You Need to Do Before Launching a New Product

Counting down the days to your new product launch can be an exciting but also a hectic time as well. You’ve probably done your market research, targeted your customers, tested, and proven your product, and yet every day that gets you closer to launch, you realize that more things need to be done. It can be easy to get overwhelmed and miss or ignore a few critical steps, especially if your business is a startup, or you’ve never launched a new product to market before. As you prepare to launch, here are three crucial things that you should try not to forget.

Make Sure the Manufacturer Can deliver

Make an accurate market prediction to work out the initial number of product units you’ll need for the first few weeks after launch. Look at your pre-orders and projected sales figures and stock up your inventory accordingly. If you’re using contract manufacturing services to supply your product, ensure you have a written agreement declaring that the manufacturer can meet the demand.

Check the Legalities Surrounding Your Product

One of the most important things you have to do before launch is to check with the laws and legislation of your target market area regarding the selling and consumption of your product. Work with a local attorney to acquire the necessary permits and certifications needed to run your business. If you are hoping to sell your product in different geographical regions, keep in mind that the consumer and business laws may differ from one country or state to another.

Pay Attention to Your Packaging

The last thing you want to forget is to design your product packaging in a way that reflects your brand and helps the product sell. Make one final assessment of the packaging before you launch. You might just uncover some serious flaws or make crucial last-minute alterations.

Remember not to stress yourself too much over the launch, but be confident and tackle every problem head-on. Accept that you might make some mistakes, but you can always look forward to fixing them.

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